Traffic through July 2026 · updated 2026-10-01
Meta AI vs ChatGPT (2026): Traffic, Growth and Key Differences
This page compares Meta AI and ChatGPT by how much their websites are used: monthly visits to meta.ai and chatgpt.com since Jan 2025 (SimilarWeb estimates, as shown on each tool's TrendBreakouts profile). In July 2026, ChatGPT had 212 times as many visits as Meta AI: 5.45B against 25.7M. We rank by use, not quality, and have not tested either tool.
How Meta AI and ChatGPT differ
Meta AI is built into WhatsApp, Instagram, Facebook and Messenger and runs in the standalone Meta AI app, the companion app for Meta's AI glasses; meta.ai and the app add Vibes, a feed of short AI-generated videos. Meta has no public plans page for it. ChatGPT is a standalone assistant that connects to work files and apps such as Gmail and Slack, with paid personal and business plans.
Latest traffic
Which is growing faster?
Meta AI is growing faster, over both 12 months and the last three months. From Jul 2025 to Jul 2026, Meta AI went from 11.3M to 25.7M visits (+126.9%) and ChatGPT went from 5.72B to 5.45B visits (-4.7%). Over the last three months (Apr 2026 to Jul 2026), Meta AI changed +11.3% and ChatGPT -1.1%.
Meta AI accounted for 0.47% of the two sites' combined visits in Jul 2026, up from 0.20% a year earlier (Jul 2025). ChatGPT had the rest.
Meta AI's share of Meta AI + ChatGPT visits, by month
Meta AI vs ChatGPT monthly visits
| Month | Meta AI | ChatGPT | Meta AI share |
|---|---|---|---|
| Jul 2026 | 25.7M | 5.45B | 0.47% |
| Jun 2026 | 25.6M | 5.38B | 0.47% |
| May 2026 | 27.8M | 5.57B | 0.50% |
| Apr 2026 | 23.1M | 5.51B | 0.42% |
| Mar 2026 | 18.5M | 5.73B | 0.32% |
| Feb 2026 | 19.1M | 5.35B | 0.36% |
| Jan 2026 | 22.9M | 5.72B | 0.40% |
| Dec 2025 | 21.6M | 5.52B | 0.39% |
| Nov 2025 | 19.9M | 5.84B | 0.34% |
| Oct 2025 | 22.7M | 6.17B | 0.37% |
| Sep 2025 | 11.1M | 5.9B | 0.19% |
| Jul 2025 | 11.3M | 5.72B | 0.20% |
| Jun 2025 | 12.9M | 5.4B | 0.24% |
| May 2025 | 13.6M | 5.49B | 0.25% |
| Apr 2025 | 11.1M | 5.14B | 0.21% |
| Mar 2025 | 7.6M | 4.55B | 0.17% |
| Feb 2025 | 7.2M | 3.91B | 0.18% |
| Jan 2025 | 8M | 3.85B | 0.21% |
Notable shifts, and what they coincide with
Dated events from the companies themselves or major outlets. Traffic moving in the same month does not prove the event caused it.
ChatGPT: 3.91B (Feb 2025) to 5.14B (Apr 2025)
This climb coincides with OpenAI rolling out GPT-4o image generation to all ChatGPT users, including free users, on Mar 25, 2025.
Source: OpenAI, Mar 25, 2025
Meta AI: 11.1M (Apr 2025) to 13.6M (May 2025) · share of the pair 0.21% to 0.25%
meta.ai's climb had already started in April, before Meta launched its standalone Meta AI app on Apr 29, 2025; visits kept rising in May, the first full month after the launch.
Source: Meta, Apr 29, 2025
Meta AI: 11.1M (Sep 2025) to 22.7M (Oct 2025) · share of the pair 0.19% to 0.37%
meta.ai's visits doubled in the month after Meta launched Vibes, its AI video feed in the Meta AI app and on meta.ai, on Sep 25, 2025; TechCrunch reported a spike in the app's daily users at the same time.
What each is for
Meta AI by Meta
Meta's AI assistant for chat, voice conversations and image generation and editing, plus Vibes, a feed of short AI-generated videos. It runs at meta.ai, in a standalone Meta AI app (also the companion app for Meta's AI glasses) and inside WhatsApp, Instagram, Facebook and Messenger.
Description checked against about.fb.com/news/2025/04/introducing-meta-ai-app-new-way-access-ai-assistant and about.fb.com/news/2025/09/introducing-vibes-ai-videos on 1 Oct 2026.
ChatGPT by OpenAI
A general-purpose AI assistant for everyday questions, writing, image creation, coding and voice conversations, which can also connect to work files and apps such as Gmail and Slack. It runs on the web and in desktop and mobile apps, with plans for personal use and for businesses.
- ChatGPT traffic profile and alternatives
- No. 1 among the most popular AI tools (Aug 2026)
- Current plans and prices (official page)
Description checked against chatgpt.com/overview on 1 Oct 2026.
What these numbers can and cannot tell you
- Estimates. Visits are SimilarWeb estimates of total monthly visits to each website, as shown on the TrendBreakouts profiles. They are comparable across sites but not exact, and different months can come from different SimilarWeb data releases, so treat small month-to-month moves as noise.
- Websites only. Not counted for Meta AI: Meta AI inside WhatsApp, Instagram, Facebook and Messenger, and the Meta AI app: most Meta AI use happens there, so meta.ai shows only a small part of it. Not counted for ChatGPT: Use in the ChatGPT mobile and desktop apps and through the OpenAI API (openai.com is a separate site).
- Visits, not people or usage. One person can make many visits, and a long working session counts the same as a quick question.
- Not a quality ranking. More visits means more use of the website, not a better tool for your task.
Frequently asked questions
- Which is more popular, Meta AI or ChatGPT?
- By website visits, ChatGPT. chatgpt.com had 5.45B visits in July 2026, 212 times as many visits as meta.ai (25.7M), according to SimilarWeb estimates. Use in mobile apps and through APIs is not counted, so this compares the websites only.
- Is Meta AI or ChatGPT growing faster?
- Meta AI is growing faster, over both 12 months and the last three months. From Jul 2025 to Jul 2026, Meta AI went from 11.3M to 25.7M visits (+126.9%) and ChatGPT went from 5.72B to 5.45B visits (-4.7%). Over the last three months (Apr 2026 to Jul 2026), Meta AI changed +11.3% and ChatGPT -1.1%.
- What is the difference between Meta AI and ChatGPT?
- Meta AI is built into WhatsApp, Instagram, Facebook and Messenger and runs in the standalone Meta AI app, the companion app for Meta's AI glasses; meta.ai and the app add Vibes, a feed of short AI-generated videos. Meta has no public plans page for it. ChatGPT is a standalone assistant that connects to work files and apps such as Gmail and Slack, with paid personal and business plans.